Director of Marketing + Communications
Feeding South Florida (FSF) is a member of the Feeding America network and the leading domestic hunger relief organization serving Palm Beach, Broward, Miami-Dade and Monroe Counties. As one of the largest food banks in the Feeding America network, FSF is responsible for serving 25 percent of the state’s food insecure population. Pre-COVID, FSF was poised for industry-leading strategic and innovative growth. Currently, during the pandemic, FSF doubled its output of food from 61.5M pounds of food in FY19 to over 119M pounds in FY20. A four-star rated organization by Charity Navigator, FSF is one of the most efficient nonprofits nationally; over 98 percent of all donations are put back into the community and every $1 = 9 meals.
Core Values: FSF values service above all else. We’re looking for innovative and strategic thinkers who are committed to improving the lives of those around them. FSF “Friendly Food Bankers” embrace the enormity of our role in the community and know that serving others comes before any one individual. Friendly Food Bankers have compassion, dedication, act with integrity and are committed to stewardship and inclusion.
We Provide: Full medical, dental and vision insurance; contribute up to 3% match to a 401K after one year of service; 17 days paid time off; a diverse environment committed to representing those we serve; continuous learning opportunities; a high-performance culture that will help challenge and grow your skill set.
In response to rapid growth and industry-leading bold goals, the Director of Marketing + Communications (DMARCOM) is a new position that will help take FSF’s MARCOMs strategy to the next level. This position plays a pivotal role in ensuring FSF’s brand and values are clearly and positively articulated and coordinated internally and externally to a broad and diverse variety of external stakeholders.
Relationships: This position is a member of the leadership team, reports to the Executive Vice President, works with all organization department heads, manages department team members, manages external vendors, and liaises with media.
- Bachelor’s Degree in communications, marketing, public relations or other related field
- Minimum of ten years’ experience with MARCOM and public relations
- Minimum of seven years’ experience managing, developing, motivating, and coaching high-performing teams
- Experience with selecting, managing and negotiating with vendors and firms
- Experience with effective crisis communication
- High energy and ability to effectively handle competing priorities in a fast-paced and often unforgiving environment
- Maturity and leadership-building skills with the ability to serve as a unifying force
- Ability to position communications discussions at both the strategic and tactical levels.
- Fantastic customer service ethic and high expectations for quality.
- Demonstrated success with campaign design, execution and achievement of desired results
- Proven ability to develop and execute strategic plans within an organization structure
- Mastery level public speaking and presentation skills
- Experience with digital marketing, web site development and management, direct mail, social media, and branding
- Knowledge of industry trends, tools and resources
- Strong relationship-building skills
- Out-of-the-box thinker with big ideas and a desire to achieve bold goals
- Impeccable command of the written word with the ability to write well and desire to write frequently
- Commitment to FSF’s vision, mission, values, and those we serve
- Excellent technology skills including Microsoft Office Suite and Adobe Acrobat
Leadership + Strategy
- Working alongside the Executive Vice President, develop, cultivate and foster organization values and connect them to the work of the department.
- Manage communications team to support the development and execution of the communications strategy.
- Promote a culture of high-performance and continuous improvement that values learning and a commitment to quality.
- Mentor and develop staff using a supportive and collaborative approach on a consistent basis.
- Establish and monitor staff performance, accountabilities, objectives and priorities and conduct regular performance evaluations.
Brand Development + Collateral Management
- Oversee organization’s brand and messaging, ensuring it is consistent and used in a manner that is aligned with the mission and voice of the organization.
- Oversee collateral alignment and brand consistency policies as they relate to photo usage, colors, wording, images, etc.
- Develop, update, execute and manage the Marketing + Communications plan annually.
- Publications: Oversee the Food Bank’s publications, including newsletters, annual report, brochures, fact sheets and flyers.
Advocacy + Policy Work
- Develop grassroots advocacy calls to action, designed to mobilize the public around salient legislative priorities that align with FANO, Feeding Florida, and local priorities.
- Under the direction of the EVP, and in coordination with FSF’s PR firm, respond to media requests, coordinate interview logistics when necessary.
- As approved, represent FSF in media interviews or provide remarks, media training, etc., for appropriate staff
Digital Marketing + Advertising:
- Oversee development and execution of organizational advertising campaigns (including print, social and digital ads).
- Work closely with Community Engagement and Philanthropy teams to meet stewardship needs.
- Ensure web content is current, accurate and functional.
- Evaluate Google Grant accounts for potential advertising opportunities and alignment with Direct Mail company.
- In collaboration with the EVP, oversee social media channels including post and advertising content that follows the annual marketing calendar.
Hours of Operation: Although organization hours are Monday-Friday, 8:00 a.m. – 5:00 p.m., this Leadership Level position will work closer to 50 60 hours per week, especially during peak times; social media and traditional media can be 7 days a week so the expectation is that there’s always coverage. After hours business work is required occasionally throughout the year.
Environment: This position works in a typical office setting. There may be extended periods of sitting, standing and/or bending; listening, talking and/or visual concentration; writing and/or computer use. Occasional work will occur in the warehouse or outside in inclement weather. The noise is the work environment is usually moderate to loud.
Travel: FSF serves four counties so there is often same-day travel between the counties, using a personal vehicle, and occasional out of town travel for meetings, conferences or special events.
OSHA Standards Lifting requirements are 50 pounds and when lifting loads heavier than 50 pounds, use two or more people to lift the load.
Job Type: Full-time